Cutting Video in Adobe Premiere Pro: The Power of Generative AI

Today, we're excited to share our vision for bringing generative AI video workflows inside of Adobe Premiere Pro with brand new tools designed to make shots a little longer, add new objects or remove unwanted objects, and generate missing b-roll. This innovative feature is set to revolutionize the way creatives work with video, allowing them to push the boundaries of storytelling like never before.

For over a decade, Adobe's suite of video tools – including Premiere Pro, After Effects, and Audition – have been the industry-standard for creating professional video content. And in that time, we've delivered AI-powered innovation in editing, sound, color, and effects. From short-form social posts to feature-length films, video has given creatives, brands, and anyone with a phone in their pocket the power to connect and engage.

But why is video so compelling? According to Adobe, it's the most effective storytelling medium out there. And it's not hard to see why – video has the ability to convey complex emotions and ideas in a way that text or images simply can't. It's no wonder that video has become an essential part of modern marketing and communication strategies.

So what does this mean for Adobe Premiere Pro users? In short, it means that you'll soon have access to a range of brand new tools designed to make your video editing workflow more efficient, effective, and creative. With generative AI, you'll be able to:

* Make shots a little longer by adding new objects or removing unwanted ones

* Generate missing b-roll to add depth and context to your footage

* Experiment with new ideas and styles without having to start from scratch

But that's not all – Adobe is also developing a new Firefly Video Model that will be added to the already existing Firefly Image, Vector, Design, and Text Effects Models. This means that you'll have even more creative possibilities at your fingertips, allowing you to bring your most ambitious video projects to life.

In short, the introduction of generative AI to video editing in Adobe Premiere Pro is a game-changer. It's an opportunity for creatives to push the boundaries of what's possible and to create content that truly resonates with audiences. So why wait? Start exploring the power of generative AI today and discover a whole new world of creative possibilities.

Cutting video premiere pro